ASO (App Search Optimisation)
With over 3.2 million to choose from, ASO (App Search or App Store Optimisation) is more crucial than ever for a business serious abour marketing their application. We draw upon our knowledge, experience and proven processes of Google Play Store and Apple's iStore to enhance your app visibility...
What is App Store Optimisation?
ASO (App Store Optimisation) is the art and science of organically increasing rankings of an App (mobile application) in Google Play Store for Android Apps and iTunes for Apple Apps, .
Naturally the primary goal of ASO is increased app downloads, but there are additional, secondary goals which include:
- Increased brand awareness
- Increased positive App reviews and ratings.
- Increased audience engagement
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Partner with the leading ASO Agency in Bangkok, Thailand today, and turbocharge your App Optimisation campaign...
ASO vs SEO
There are multiple overlaps between ASO and SEO, particularly as an Apps corresponding website should be one of the key driving forces behind referral traffic and brand awareness.
Note: For Google Play/Android apps, the corresponding app websites authority and SERP ranking has a direct effect on its Play store ranking.
App stores, by their nature are a search engine within themselves, and their ranking algorithms rely on similar metrics as Google, Yahoo and Bing to rank their results
- App/content accessibility
- App quality
- Brand authority
- User-driven signals: ratings, reviews, comments, engagement
Mulitple SEO tactics are used to achieve this, with minor variations depending on whether we're optimising your app for Google Play or Apple iStore:
- Keyword Research & Analysis
- Technical SEO: Name, Title, URL and Description Optimisation
- Digital PR: Content Marketing & Backlink Acquisition
- Google App Indexing to ensure app is downloadable from SERPs
- CRO (Conversion Rate Optimization) to increase User Experience and Dwell-time on the App website
- CTR (Click-through Rate) optimization.
App Optimisation & Marketing
- Keyword Optimisation
- Title, Decription, Meta Data, Image & Video Optimisation
- SEO to increase App website in SERPs
- Digital PR to build authority, drive traffic, downloads, ratings and reviews
- Social Media Marketing to drive traffic, downloads, ratings and reviews
App Conversion Optimisation
- Live Focus Groups with target audience
- App A/B and Multi-variate testing
- App store product page testing and optimisation
- Thumbnail Images, Screenshot and Video optimisation
Analytics and Analysis
- Digital Landscape
- Competitor Analysis
- Market Trends
- Reporting & Analytics