Google Penalty Lab

Google has a market share of 90.31% and is the world's leading search engine. It owes its position to a history and company philosophy of consistently delivering the most relevant, trustworthy results. Brands that try to cheat these results, or disreputable SEO Companies that act on their behalf, risk incurring a Google Penalty. If you've suffered such a penalty, then we can help...

What is a Google Penalty?

Google's motivation to only deliver the most trustworthy, relevant results is reflected in their constant updating and optimization of their algorithm which controls every website and which position they appear for any given search query.

Their algorithms use over 200 ranking signals and factors that are constantly being updated with every crawl. In the last few years, more and more websites have received a "Manual Penalty" from Google where they to have been found to have undertaken actions that go against Webmaster guidelines and SEO Best Practices. The ramifications of these penalties result in rankings dropping in SERPs, with some reported cases of being de-indexed altogether.


Have you received a Google Penalty?

If you've received a Manual Penalty notice in Webmaster Tools, have partaken in Black-Hat SEO or worried that your SEO Company may have done so on your behalf, then get in touch today...



The majority of early manipulation tactics involved over-optimisation of On-site content and Backlinks. Anyone with knowledge of SEO who understood the principles of what makes a website rank was able to manipulate a website and the links pointing to that site in such a way that it unnaturally, and unfairly boosted the SERPs. These practices went undetected for years until Google began rolling out updates to its algorithm to hinder any disreputable SEO's ability to do this as well as deter others from attempting, however many SEO Companies, both here in Bangkok, Thailand as well as other countries still try

Onsite over-optimisation

Google has outlined a number of practices that is deemed as "Over-optimisation" of a website or its pages.

Anchor Text over-optimization is a common practice that still occurs often where a word or keyphrase is hyperlinked unnaturally within a page's content in an attempt to rank for that keyphrase. This also occurs with Image Alt Text over-optimisation where an image's Alt Text is manipulated rather than truthfully depict what the image contains.

Keyword stuffing however is probably the most common form of On-site over optimisation where one attempts to overload a webpages content with too many unnecessary uses of a keyword or keyphrase in order to falsely rank for them.

Backlink over-optimisation

Backlinks are one of the most important ranking factors for a website, and as such, are the most prolifically manipulated. Black Hat link-building methods were and are still used to manipulate this key metric and increase search engine results.

These include many disreputable practices such as paid link placements, PBN's (Private Blog Networks), Blog Comment spam, Link Farm creations and scraping.

The impact of these actions created an online world and search engine landscape that was filled with spam, and so naturally Google updated multiple algorithms in order to combat this, however, still, even today in 2020, there are still multiple SEO Companies in Bangkok, Thailand and every other major city that do this but do not tell their clients!

“The objective is not to "make your links appear natural"...

The objective is that your links are natural!”

Matt Cutts
Head of Spam, Google


Google Penguin

Google Penguin first launched in April 2012 but has gone through multiple updates since. This algorithm was specifically designed to detect and combat manipulative linking patterns.

Google Panda

Google Panda first launched in February 2011. This algorithm was specifically designed to detect websites and webpages with over-optimised, unnatural and/or weak On-site content.

Manual Penalty

Google's Spam team also implement "Manual Actions" or "Manual Penalties" that are not part of an automatic algorithmic penalty, but after a manual assessment their team has decided that its Webmaster Guidelines have been breached.


If you've received a warning in Google Webmaster Tools, or have noticed your website has lost considerable online visibility and traffic but not sure why then it could be possible you’ve been hit by a Google penalty.
Whilst it can seem removing a Google penalty is an insurmountable task, we are here to help!
Whatever type of penalty you’ve received, this can always be undone

With a team with 20 years SEO experience, due-diligence, a proven process, blood, sweat, tears and few late nights, we can get your website back to where you need it to be...



If you've received a Manual Penalty notice in Webmaster Tools, have partaken in Black-Hat SEO or worried that your SEO Company may have done so on your behalf, then get in touch today...